Google Ads Management
Proven Results: Success Stories
Our work speaks for itself. Here’s how we’ve helped businesses just like yours achieve outstanding results:
Plumbing and Heating, London
• Case Study 1: Plumbing and Heating Company in London.
Challenge: High CPC in London, aggressive competition, limited area, small budget, zero conversion; new brand.
Solution: Improve the landing page, add a lot of negative keywords to reduce the irrelevant clicks and cost, new account structure, and focus only on one service due to the limited budget.
Results: Get more than 23.00 conversions in the next month for “Boiler Repair Service” at £71.27 Per Lead.
Epaviste, France
• Case Study 2: Scrap Management Company in France.
Challenge: Increase the conversions volume and reduce the cost of conversion.
Solution: deep keyword search, add new keywords based and search terms, and add a new negative keyword list. Separetd keywords on 3 diffrent adgroup category. Increase the bid on keywords that generate good results.
Results: In the next two months, we go from 17.33 conversions at €53.56 (1 Jan – 28 Feb) to 43.59 conversions at €19.75 (1 Mar – 30 Apr).
Plumbing and Heating, London
• Case Study 3: Roofing Company in Manchester.
Background
Our client, a roofing company, approached us in 2022 with a Google Ads campaign that had stalled. Despite running ads, they were unable to scale their efforts effectively. The campaign was limited by a small daily budget, inefficient strategies, and underwhelming results.
Our goal was to optimize their Google Ads campaign to generate more leads, reduce costs, and enable sustainable growth.
Challenges
Low Budget:
The client’s previous campaign had a limited budget of €25/day, restricting their ability to reach a broader audience.Inefficient Strategy:
The campaign used a “Maximise Clicks” bidding strategy, which focused on driving traffic rather than generating high-quality leads or conversions.High Cost Per Conversion:
The cost per conversion was €24.71, making it difficult to justify increased ad spend without improvements in efficiency.Limited Scalability:
With minimal optimizations and no results-driven approach, the campaign was unable to grow or deliver consistent ROI.
Our Approach
To address these challenges, we implemented a step-by-step strategy to transform the campaign’s performance:
Budget Optimization:
We proposed increasing the daily budget to €50/day, ensuring the campaign could compete effectively in the roofing niche.Bidding Strategy Overhaul:
We shifted from “Maximise Clicks” to “Target CPA” (Cost Per Acquisition) to prioritize generating cost-effective conversions.Audience Targeting and Keyword Refinement:
We analyzed historical campaign data to identify high-performing keywords and target audiences, ensuring ads reached the most relevant users.Ad Copy Improvement:
We crafted compelling ad copy to improve click-through rates (CTR) and engagement, focusing on the client’s unique selling points.Ongoing Optimization:
We continuously monitored and adjusted the campaign, refining ad placements, adjusting bids, and testing new strategies to improve performance.
Results After One Year
| Metric | Before (2022) | After (2023) | Improvement |
|---|---|---|---|
| Daily Budget | €25/day | €50/day | 2x Increase |
| Total Clicks | 984 | 1,364 | +38.6% |
| Click-Through Rate | 9.57% | 12.63% | +3.06% |
| Conversions | 117 | 230 | +96.6% (Nearly 2x) |
| Conversion Rate | 11.89% | 16.86% | +4.97% |
| Cost Per Conversion | €24.71 | €18.96 | -€5.75 (23.2% Savings) |
| Total Cost | €2,890.74 | €4,360.34 | +€1,469.60 |
Key Takeaways
Doubling Conversions:
Conversions increased from 117 to 230 in one year, demonstrating a nearly 2x growth in leads.Lower Cost Per Conversion:
The cost per conversion dropped by €5.75, making each lead more cost-effective and improving the campaign’s ROI.Improved Engagement:
The click-through rate (CTR) rose from 9.57% to 12.63%, indicating that ads were resonating more effectively with the target audience.Sustainable Scaling:
With a strategic budget increase and optimized performance, the client’s campaign became scalable for consistent long-term growth.
Conclusion
Through our expertise in Google Ads management, we turned an underperforming campaign into a scalable lead-generation engine. By focusing on efficiency, engagement, and measurable results, we helped our client nearly double their conversions while reducing costs.
This case study demonstrates the power of strategic campaign management in unlocking growth and achieving sustainable success.
Next Steps
We believe there is still room to grow. With further investment and refinements, we can:
- Expand the campaign to target new geographic areas.
- Test additional ad formats, such as video ads, to attract more leads.
- Continue optimizing for even lower costs per conversion.
Are you ready to take your roofing business to the next level? Let’s build on this success and achieve even greater results!
